Newsletter February 2000Burns in the NewsThe
combination of the millennium celebrations and the rapid growth of the
Internet as a source of information, may account for the increasing interest
in Scottish Culture, and the ever-strong interest in Burns. This culminated
in this years coverage of The Bard reaching unprecedented levels of media
attention. Technology
clearly allows greater access to information and the internet is playing
a large part in making Burns a focal point of Scottish Culture throughout
the world. It was therefore very interesting to watch how the traditional
media - The Press, looked to compete in their coverage of the subject. Until
recent years, newspapers and magazines in Scotland, on the whole presented
the "traditional" face of Burns. Previously, during the last week of January,
coverage aimed principally at the domestic market was often restricted
to the usual diatribe of cosmetic Burns. (who he was, his fame, a few
quotations & lashings of Haggis etc) This year however was very different
with a plethora of quality articles on diverse subjects such as - Burns
on the Internet - ridiculous articles suggesting that the Internet could
be used as a means of making Burns more accessible to a worldwide audience
! Well I'll be darned.that's an idea ! ! Where have these journalists
been? Wake up .. The World Burns Club is here ! An article in one of Scotland's quality Newspapers,
presenting the worldwide participation in Burns Suppers as a recognised
phenomenon. It then went on to question the spread of other ethnic groups,
cultures and identities throughout the globe and how these groups keep
their identities intact. The use of the internet as a positive medium
was again sighted with the conclusion of the article rightly highlighting
the need in Scotland to spread the word "beyond the yearly Burns Supper"
(Sunday Herald 23/1/00) So what do you think? What do you want to read about Burns? How do you think his life and work should be promoted? Please let us know your thoughts - E-mail
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